/* ===== Instart — Marketing Estratégico ===== */
:root{
  --ink:#0E1116;
  --ink-2:#16181D;
  --paper:#F7F5F2;
  --paper-2:#FFFFFF;
  --magenta:#E91E63;
  --magenta-soft:#ff5c8a;
  --teal:#0E3A3A;
  --muted:#8A8F98;
  --line:rgba(255,255,255,.10);
  --line-dark:rgba(14,17,22,.12);
  --maxw:1180px;
  --radius:14px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  font-family:'Inter',system-ui,sans-serif;
  background:var(--ink);
  color:var(--paper);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
h1,h2,h3,h4,.display{font-family:'Sora',sans-serif;line-height:1.08;letter-spacing:-.02em;font-weight:700}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
.eyebrow{font-family:'Sora',sans-serif;font-size:.74rem;letter-spacing:.22em;text-transform:uppercase;color:var(--magenta);font-weight:600}

/* ===== Header ===== */
header{position:fixed;top:0;left:0;right:0;z-index:100;backdrop-filter:blur(12px);
  background:rgba(14,17,22,.72);border-bottom:1px solid var(--line);transition:.3s}
.nav{display:flex;align-items:center;justify-content:space-between;height:68px}
.logo{font-family:'Sora',sans-serif;font-weight:700;font-size:1.25rem;letter-spacing:-.03em}
.logo span{color:var(--magenta)}
.menu{display:flex;gap:30px;align-items:center}
.menu a{font-size:.92rem;color:var(--paper);opacity:.82;transition:.2s;font-weight:500}
.menu a:hover{opacity:1;color:var(--magenta-soft)}
.lang{display:flex;gap:2px;border:1px solid var(--line);border-radius:30px;padding:3px}
.lang button{background:none;border:none;color:var(--paper);opacity:.55;font-size:.72rem;font-weight:600;
  padding:5px 10px;border-radius:30px;cursor:pointer;font-family:'Sora',sans-serif;letter-spacing:.04em;transition:.2s}
.lang button.active{background:var(--magenta);opacity:1;color:#fff}
.burger{display:none;background:none;border:none;color:var(--paper);font-size:1.6rem;cursor:pointer}

.btn{display:inline-flex;align-items:center;gap:9px;background:var(--magenta);color:#fff;
  font-family:'Sora',sans-serif;font-weight:600;font-size:.95rem;padding:14px 26px;border-radius:40px;
  transition:.25s;border:none;cursor:pointer}
.btn:hover{background:var(--magenta-soft);transform:translateY(-2px);box-shadow:0 10px 30px rgba(233,30,99,.35)}
.btn-ghost{background:transparent;border:1px solid var(--line);color:var(--paper)}
.btn-ghost:hover{background:rgba(255,255,255,.06);box-shadow:none}

/* ===== Hero ===== */
.hero{padding:170px 0 100px;position:relative;overflow:hidden}
.hero::before{content:"";position:absolute;top:-20%;right:-10%;width:620px;height:620px;
  background:radial-gradient(circle,rgba(233,30,99,.28),transparent 65%);filter:blur(20px);z-index:0}
.hero .wrap{position:relative;z-index:1}
.hero h1{font-size:clamp(2.6rem,6vw,4.7rem);max-width:14ch}
.hero h1 em{font-style:normal;color:var(--magenta)}
.hero p.lead{font-size:1.22rem;color:#c8ccd2;max-width:54ch;margin:26px 0 38px}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap}
.trust{margin-top:54px;display:flex;gap:34px;flex-wrap:wrap;align-items:center;opacity:.8}
.trust .t-item{font-size:.86rem;color:var(--muted)}
.trust .t-item b{color:var(--paper);font-family:'Sora',sans-serif;font-size:1.5rem;display:block;font-weight:700}

/* ===== Sections ===== */
section.block{padding:96px 0}
.block.light{background:var(--paper);color:var(--ink)}
.block.light .eyebrow{color:var(--magenta)}
.block.light h2{color:var(--ink)}
.shead{max-width:62ch;margin-bottom:54px}
.shead h2{font-size:clamp(2rem,4vw,3rem);margin:14px 0 0}
.shead p{color:var(--muted);font-size:1.1rem;margin-top:16px}
.block.light .shead p{color:#5a606b}

/* services index */
.svc{border-top:1px solid var(--line-dark)}
.svc-row{display:grid;grid-template-columns:80px 1fr auto;gap:24px;align-items:start;
  padding:34px 0;border-bottom:1px solid var(--line-dark);transition:.3s;cursor:default}
.svc-row:hover{padding-left:14px;background:linear-gradient(90deg,rgba(233,30,99,.06),transparent)}
.svc-num{font-family:'Sora',sans-serif;font-weight:700;color:var(--magenta);font-size:1.1rem}
.svc-row h3{font-size:1.5rem;color:var(--ink)}
.svc-row p{color:#5a606b;margin-top:8px;max-width:60ch}
.svc-tag{font-size:.78rem;color:var(--magenta);font-weight:600;font-family:'Sora',sans-serif;
  border:1px solid rgba(233,30,99,.35);padding:6px 13px;border-radius:30px;white-space:nowrap}

/* cards */
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.card{background:var(--ink-2);border:1px solid var(--line);border-radius:var(--radius);padding:30px;transition:.3s}
.card:hover{border-color:rgba(233,30,99,.4);transform:translateY(-4px)}
.card .k{font-family:'Sora',sans-serif;color:var(--magenta);font-size:.78rem;letter-spacing:.16em;text-transform:uppercase;font-weight:600}
.card h3{font-size:1.25rem;margin:12px 0 10px}
.card p{color:#aeb3bb;font-size:.98rem}

/* steps */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;counter-reset:s}
.step{padding:28px;border:1px solid var(--line-dark);border-radius:var(--radius);background:var(--paper-2)}
.step .n{font-family:'Sora',sans-serif;font-weight:700;font-size:2.2rem;color:var(--magenta);opacity:.4}
.step h4{margin:6px 0 8px;font-size:1.1rem;color:var(--ink)}
.step p{color:#5a606b;font-size:.92rem}

/* cta band */
.cta-band{background:linear-gradient(120deg,var(--magenta),#b3144c);text-align:center;padding:80px 24px}
.cta-band h2{font-size:clamp(1.9rem,4vw,2.8rem);color:#fff;max-width:20ch;margin:0 auto}
.cta-band p{color:rgba(255,255,255,.9);margin:18px auto 32px;max-width:50ch}
.cta-band .btn{background:#fff;color:var(--magenta)}
.cta-band .btn:hover{background:var(--ink);color:#fff;box-shadow:0 10px 30px rgba(0,0,0,.3)}

/* footer */
footer{background:var(--ink-2);padding:60px 0 30px;border-top:1px solid var(--line)}
.fgrid{display:grid;grid-template-columns:2fr 1fr 1fr;gap:40px;margin-bottom:40px}
footer p{color:var(--muted);font-size:.92rem;margin-top:12px}
footer h5{font-family:'Sora',sans-serif;font-size:.82rem;letter-spacing:.14em;text-transform:uppercase;color:var(--paper);margin-bottom:14px}
footer a{display:block;color:var(--muted);font-size:.92rem;margin-bottom:9px;transition:.2s}
footer a:hover{color:var(--magenta-soft)}
.fbot{border-top:1px solid var(--line);padding-top:24px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;color:var(--muted);font-size:.84rem}

/* contact */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:start}
.field{margin-bottom:18px}
.field label{display:block;font-size:.82rem;font-family:'Sora',sans-serif;margin-bottom:7px;color:var(--ink);font-weight:600}
.field input,.field textarea,.field select{width:100%;padding:13px 15px;border:1px solid var(--line-dark);
  border-radius:10px;font-family:inherit;font-size:.98rem;background:#fff;color:var(--ink)}
.field textarea{min-height:120px;resize:vertical}
.contact-side{background:var(--ink-2);border-radius:var(--radius);padding:34px;color:var(--paper)}
.contact-side .ci{margin-bottom:22px}
.contact-side .ci span{color:var(--magenta);font-size:.78rem;font-family:'Sora',sans-serif;letter-spacing:.12em;text-transform:uppercase}
.contact-side .ci a,.contact-side .ci p{color:var(--paper);font-size:1.05rem;margin-top:4px}

/* float whatsapp */
.wa-float{position:fixed;bottom:24px;right:24px;z-index:200;background:#25D366;width:58px;height:58px;
  border-radius:50%;display:flex;align-items:center;justify-content:center;box-shadow:0 8px 24px rgba(0,0,0,.3);transition:.25s}
.wa-float:hover{transform:scale(1.08)}
.wa-float svg{width:30px;height:30px;fill:#fff}

/* reveal */
.reveal{opacity:0;transform:translateY(24px);transition:.7s cubic-bezier(.2,.8,.2,1)}
.reveal.in{opacity:1;transform:none}

/* page hero (interior) */
.phero{padding:150px 0 60px;background:var(--ink-2);border-bottom:1px solid var(--line)}
.phero h1{font-size:clamp(2.2rem,5vw,3.6rem)}
.phero p{color:#c8ccd2;font-size:1.15rem;max-width:56ch;margin-top:16px}

@media(max-width:900px){
  .grid3,.steps{grid-template-columns:1fr 1fr}
  .contact-grid,.fgrid{grid-template-columns:1fr}
  .svc-row{grid-template-columns:48px 1fr;gap:14px}
  .svc-tag{grid-column:2}
}
@media(max-width:680px){
  .menu{position:fixed;inset:68px 0 auto 0;background:var(--ink);flex-direction:column;
    padding:24px;gap:18px;border-bottom:1px solid var(--line);transform:translateY(-130%);transition:.3s}
  .menu.open{transform:none}
  .burger{display:block}
  .grid3,.steps{grid-template-columns:1fr}
  .trust{gap:22px}
}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}*{scroll-behavior:auto}}